To reinforce a friendly, approachable identity, SnoopDrive pursued a visual direction that utilized bright colors and delightful illustrations, choosing the image of the dog on a car ride as a symbol of freedom and excitement.
To compliment the brand’s playful style and create a unique and memorable experience, I created a library of custom illustrations and icons that appeared throughout the website and other branded materials.
After establishing a visual identity, I worked with multiple teams at SnoopDrive to develop their product.
Beginning with customer journeys and wireframes, I created visuals to help us understand the user’s needs and decisions.
With the site map and user journeys as a guide, I built high-fidelity prototypes which were used to refine the experience and create a product that was engaging and intuitive, with messaging, imagery, and interface design elements that reinforce the brand’s fun and playful style.
