a little marketing magic

Branding a multi-faceted incentive marketing agency

branding + WEb

Best Payment Solutions, Inc.

about

Best Payment Solutions is a full-service incentive marketing agency, serving both out-of-the-box and fully customized incentive solutions. They specialize in development and management of a wide range of incentive programs such as manufacturer rebates, referrals, sales incentives, and more.

objective

With several years of success under their belt, Best Payment Solutions was ready for a brand refresh. Everything but the logo and agency name was updated. This entailed establishing a brand position, strategy, and comprehensive style guide. Additionally, the corporate website was redesigned and restructured to complete the rebrand.

Brand concept + Identity

discovery

Through a series of branding exercises and workshops, we rediscovered the brand’s position, strategy, and archetype. With this foundation established, we developed a visual identity that reinforced the position and presented cohesive graphics across all branded collateral.

web

designing for digital presence

Restructuring and redesigning the website completed a thorough brand refresh.